From an initial Eureka moment in 2008, Chillipeeps Limited has gone from a twinkle in Claire Mitchell’s eye to a business with a patented, award-winning baby product which is selling well in the UK, Sweden and the Netherlands.
Claire’s business idea came while she was driving to a family party and realised she had forgotten her baby’s sterilised bottle. Despite having a carton of ready-made baby formula in her bag Claire had no means by which to feed it to her baby. She wondered why there wasn’t a teat that could be attached direct to the packet - and there was born her idea to create a sterilised bottle teat which could be attached to cartons and water bottles.
Claire met her SCY Business Mentor, Nick Dunlop-Jones, at Venturefest Yorkshire 2010 where she was pitching her business idea, ‘Dragon’s Den’ fashion, to potential investors in the show’s Investment Competition. Claire and husband Rob Mitchell, company director, were working hard to get the Chillipeeps teat into manufacture and seeking advice on getting the product to market. This is where SCY was able to help.
The couple is the first to admit that the business has encountered its fair share of challenges along the way and with professional support, such as that from the SCY Business Mentor Service; accountants; sales experts; and a packaging design agency; Chillipeeps is now realising its growth potential and building a successful brand.